Attract and Engage Customers with Digital Marketing
This is a showcase of how to use search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers.
Two customer personas
I created two customer personas for an e-commerce business by identifying patterns in customer data. They help me understand my audiences better so I can reach them more effectively with my messaging, offers, and products.
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Who: Sarah, 28
Concern: Cost
Age: Mid-twenties to mid-thirties
Location: Urban and suburban areas
Household: Single or married, living with roommates
Education: Some college education or a bachelor’s degree
Barriers: Limited selection, poor quality, lack of eco-friendly options
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Who: Alex, 36
Concern: Variety
Age: Mid-thirties to mid-forties
Location: Urban areas
Household: Families or couples
Education: College or graduate degree
Barriers: High prices, overwhelming options, lack of customization options
Improve webpage titles and meta descriptions
Page 1 (Cheeses)
Current title: Founders’ Cheeses
Current meta description: Shop specialty cheeses today.
URL: https://www.foundersdairy.com > products > cheeses
Page Summary: This is the main product page where customers can purchase a selection of Founders’ hand-crafted cheeses. It lists a selection of mozzarella, Swiss, goat, and blue cheeses made using traditional methods. It also highlights their best-selling smoked cheddars and includes listings for products (crackers, jams, etc.) that pair well with the cheeses on the page.
Recommendations for Page 1 (Cheeses)
New title: Cheeses | Founders’ Dairy - Premium Specialty Foods
New meta description: Shop hand-crafted cheeses made the traditional way. Buy our mozzarella, Swiss, and best-selling smoked cheddars.
Page 2 (Recipes)
Current title: Recipes | Founders’ Dairy
Current meta description: Try our tasty recipes.
URL: https://www.foundersdairy.com > family recipes
Page summary: This page contains links to recipes that use Founders’ cheeses, jams, meats, and syrups. Customers can access a variety of recipes for appetizers, soups, entrees, and desserts. The page includes time-honored recipes from the Founders family, like macaroni and cheese and jam-filled sandwich cookies.
Recommendations for Page 2 (Recipes)
New title: Family Recipes | Founders’ Dairy - Premium Specialty Foods
New meta description: Time-honored recipes from our family to yours. Try homemade macaroni and cheese made with our hand-crafted cheddar.