Virgin Mobile – Pricing for the Very First Time
Build the STRATEGY deck for Virgin Mobile USA that effectively addresses the key issues related to the company’s entry into the U.S. mobile phone market, including a pricing, positioning and positioning statement recommendation.
Deck including:
Appropriate supporting analysis, rationale and relevant financial projections.
Determining the right pricing level and pricing structure for Virgin Mobile to successfully enter the U.S. market
Recommendation for Virgin Mobile Repositioning Statement
